Hello, I'm carlos

Hello, I'm carlos

oh hey… you found me.

i’ve always been captivated by the intersection of creativity, culture, and consumer behavior—how music, fashion, and storytelling shape the way we connect with brands and ideas. With a background in lifecycle marketing and creative strategy, I’ve spent years decoding what resonates with audiences and crafting experiences that leave an impact.

Beyond the strategy decks and campaign flows, I channel this passion into CUERATED, my music and fashion podcast, where I explore the artistry, trends, and cultural moments that define creative industries. Now, as I expand my work into new creative ventures, I’m looking to merge my expertise in marketing with my deep love for music and fashion.

Let’s connect and talk all things creativity, culture, and strategy.

  • Levi Strauss & Co.

    Global CRM & Retention Manager (Feb 2023 - Present)

    Officially, I run the show for CRM & Retention at Dockers. Unofficially, I’m the mastermind behind keeping customers obsessed (in a totally healthy, non-creepy way). I lead a CRM program that fuels nearly half of our eCommerce revenue each month—yeah, no pressure. One of my biggest wins? Building and launching Dockers Crew, our loyalty program that now drives up to 40% of online sales. I work across teams to make sure every customer touchpoint feels like a handshake, not a sales pitch. Personalized, engaging, and just the right amount of slick—that’s the game.

    Email Marketing Lead (Jan 2021 - Feb 2023)

    Before CRM world domination, I was Dockers’ Email Marketing Lead, basically the architect behind every inbox-worthy moment. From welcome sequences to transactional flows and AI-driven personalization, I made sure our emails did more than just exist—they performed. One of my proudest moments? Playing a major role in launching Dockers Crew Membership, leveling up our email strategy from “meh” to “must-open.” Working with vendors and cross-functional teams, I ensured our email marketing wasn’t just good—it was ridiculously effective.

  • Timbuk2

    Social Media & CRM Marketing Coordinator (Sep 2018 - Jan 2021)

    At Timbuk2, I was all about making noise—the good kind. As the Social Media & CRM Marketing Coordinator, I crafted scroll-stopping content and online promos that gave the brand some serious personality. Email marketing? Handled. I built targeted campaigns that actually spoke to our audience (instead of just screaming into the void). But the real flex? Running our Nano-Influencer & Ambassador program, turning everyday superfans into brand megaphones. Nothing beats seeing real people hype up a brand they genuinely love.

  • Amazon

    Marketing Associate (Sep 2017 - Sep 2018)

    Amazon’s Treasure Truck was part marketing experiment, part retail magic—and I was right in the middle of it. As a Marketing Associate, I helped shape the vibe, curating product themes, designing eye-catching visuals, and making sure every digital asset popped. But the real highlight? Curating quarterly playlists for Treasure Trucks across the U.S., mixing my love for music with marketing to create an experience that hit all the right notes (literally).

cuerated.net

‘Cuerated’ is a movement—a testament to the enduring power of human connection and the boundless potential of our creative minds. ‘Cuerated’ sparks conversations, fosters community, and elevates the voices of creatives around the world. The more we dive into conversation about creativity the more we grow to appreciate the intricacies and importance of it for ourselves and for the world.